Execs say technology No. 1 auto issue in 2010

ERJ staff report (R&PN)

Detroit, Michigan — Forget all that talk about cost-cutting and quality improvements-it’s the race for new technology that is motivating auto industry leaders around the world this year.

An executive survey released today by management consultants KPMG L.L.C. finds that new vehicle technologies will be the most important industry issue of 2010.

According to the annual survey of 200 senior automotive executives around the world, technology issues will affect market share, investment and mergers and acquisition activity.

At the heart of that new technology discussion:…

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