Kumho’s laser-cut tyre tread wins iF design award

ERJ staff report (DS)

Frankfurt, UK — Kumho has won an iF Product Design Award for the laser etching technology it launched at the Frankfurt Motor Show in September. The laser etched tyre shown at Frankfurt, which incorporated the company’s logo, embodies technology that is set to transform the way Kumho designs its tread patterns. It was this concept tyre, together with a typical application of Kumho’s products of the future, that the company entered for the award.

There are many facets to the award, including a…

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