UK Industrial design group designed EU tyre labels

ERJ staff report (DS)

London — The EU’s tyre labelling designs were developed by UK-based indiustrial design group Applied Information Group, and project management by Mostra.

Lead designer John Alderson says, ‘For many drivers, tyres have remained objects of mystery and purchasing decisions can be arbitrary or given over to the dealer. The labelling Regulation enables drivers to compare tyres in terms of economy, safety and traffic noise. The challenge met by information design is how to communicate these concepts and values across all the languages and…

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