Bridgestone to launch ‘Ecopia’ tyre at Geneva

ERJ staff report (DS)

Geneva, Switzerland — Bridgestone will focus on environmental performance with the launch of the Turanza ER300 Ecopia and on safety at the 79th Geneva International Motor Show, 5th to 15th March. The company said the new range meets the demand for low rolling resistance coefficients – without sacrificing safety, especially wet braking and handling.

Bridgestone also intends to launch a ” New Generation” runflat tyre at the show.

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