Bridgestone enters fuel-economy war with new Ecopia range for Europe

ERJ staff report (DS)

Brussels — After years of poor results on fuel economy, Bridgestone has at last announced plans to launch a range of fuel-saving car tyres into the European market.

The company said it will from April 2009, gradually introduce a range of tyres under the Turanza ER300 Ecopia name to European customers. The company did not give any information on rolling resistance of the tyres, nor any timetable for the introduction of the range.

Bridgestone said it has developed a new compound, “based on…

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