Yokohama Rubber establishes Asian purchasing subsidiary
ERJ staff report (RD)
Bangkok, Thailand - Yokohama Asia Co., Ltd., established in February this year in Bangkok, Thailand by The Yokohama Rubber Co., Ltd., commenced commercial operation in April according to a Yokohama press release.
Capitalized at 10 million Baht (approximately 30 million Yen and 187 000 Euros) the new company will become the marketing and technical service base for replacement tyres in ASEAN and West Asian countries. The company will also control purchasing for Yokohama manufacturing and sales companies in Thailand, Philippines, Vietnam and Taiwan.
In the past, the purchasing department of the headquarters has directly controlled raw material purchasing at these manufacturing and sales bases. However, the company now plans to reduce costs and accelerate delivery speed by establishing a regional purchasing organization and enhancing cooperation with the purchasing department of the headquarters.
Press release from Yokohama
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