Hankook to launch Kontrol Technology world wide
ERJ staff report (DS)
Beijing, China -- Hankook Tire introduced the world to its latest marketing tool: Kontrol Technology, at the Beijing motor show last week.
Beijing was the launchpad for the idea, which is to be rolled out around the world in 2008 and 2009. Hankook said 'Kontrol Technology' is designed to make it easier for customers and dealers to understand the advanced technology behind its tyres.
As part of the Kontrol Technology information booth at Auto Beijing, Hankook Tire also showcased for the first time a new environmental tyre - enfren - which has completed the Kontrol Technology development cycle and is due for its first commercial launch in Korea in early summer this year. The tyre combines a number of technologies including a special silica compound and structural design efficiencies to enhance the tyre's rolling resistance. According to official Korea Automotive Technology Institute testing, the tyre improves fuel economy by 3 percent and reduces CO2 emissions by 4 kg/km.
Hankook said, "Kontrol Technology is Hankook Tire's technology philosophy which reflects how the tyre should perfectly control the interaction between the driver, the car and the road while in motion (the 'K' stands for kinetic). It is implemented to ensure Hankook Tire provides the greatest benefits and driving experiences to customers in terms of safety, driving comfort, handling, performance and environmental friendliness."
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Press release from Hankook
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