Bonus Feature – Yokohama plans strategy in Europe

By David Shaw, ERJ staff

Geneva - Yokohama is serious about developing its sales in the European tyre market. “Europe is considered one of the most important and strongest markets, ” said Felix Graf von Westphalen, the company’s marketing manager for Europe. The company is addressing the original equipment (OE) market, having won fitments on Porsche’s 997 and Cayenne models. The company also has fitments on other high performance vehicles, including AMG, Lotus, Aston Martin and Audi’s S8 model.

Within OE, said, von…

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