DSM Elastomers relaunches as innovation-focussed company

By David Shaw, ERJ staff

Sittard, Netherlands — DSM Elastomers is on a charm offensive with customers and journalists. The aim is to re-launch itself as an innovation-focussed company, offering to work with customers to help deliver added value and improved profitability.

The company’s senior management team is in the middle of a two-day event designed to present a new face to the industry. The company is using the event to launch its new ACE – Advanced Catalyst technology. But also to declare that the restructuring of…

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