New BFS slogan: “It’s Bridgestone or nothing”

News headline

Las Vegas, Nevada – From now on, “It’s Bridgestone or nothing.” That’s the message Bridgestone-brand customers and dealers will be hearing for the foreseeable future, according to presentations made to dealers attending Bridgestone/Firestone´s dealer meeting in Las Vegas.

“No longer will Bridgestone be the best-kept secret in the tyre business,” said Rob VanGorden of Richards Group Inc., the Dallas-based advertising and public relations agency hired by BFS earlier this year.

Richards Group will be positioning the Bridgestone brand at “drivers with higher standards,” he said, “a…

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