Supplier chief: Anticipate buyers’ needs

By Robert Sherefkin, Automotive News

Traverse City, Michigan – Auto parts makers can weather the stormy North American auto business by better anticipating customers’ needs, says George Dettloff, president of SKF Automotive Division.

That’s a tall order for any supplier struggling with high raw-material prices, vehicle production cuts and intense pressure to cut costs. And that includes SKF, the Plymouth, Michigan, supplier of commodity parts such as bearings and seals.

“It’s all part of being able to anticipate, innovate and adapt,” Dettloff said this month at an industry…

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