Goodyear’s Assurance tyre wins design award

Akron, Ohio–Goodyear´s popular “any condition” tyre, the Assurance featuring TripleTred technology, won a Silver IDEA in the 2005 Industrial Design Excellence Awards, the Akron tyre maker announced June 27.

The competition, co-sponsored by the Industrial Designers Society of America and BusinessWeek magazine, evaluates designs for five areas of excellence: innovation, aesthetics, user benefits, business impact and ecological responsibility. Products from companies such as Apple, Nike, BMW and Microsoft were awarded IDEAs in the competition, while Goodyear’s Assurance TripleTred was the only tyre honoured.

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