Goodyear plans huge spend on Run-flat advertising

Geneva, Switzerland–Goodyear Dunlop Tyres plans a major spend on advertising its run-on-flat tyre technology in the comping months.

According to Arthur De Bok, Goodyear’s vice-president consumer tyres in Europe, the time has come for Goodyear to lead the tyre industry by making consumers aware of this important technology. He said Goodyear has re-branded the Dunlop Self-Supporting Technology and Goodyear’s Extended Mobility Tyre as Run-On-Flat.

“We are planning a big spend on TV, print and radio advertising” said de Bok speaking at a press conference at the…

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