Cooper to re-launch Avon brand in N America

From Rubber & Plastics News

Cooper Tire & Rubber Co. will relaunch its Avon passenger, light truck and motorsports tire brand later this spring through an exclusive arrangement with tire and wheel Internet and mail order company Tire Rack.

The revamped Avon line, known collectively as Avon Tyres USA, was designed and engineered for North American conditions based on consumer feedback data collected and analyzed by Tire Rack from its Web site, Cooper said. The design and engineering process involved research and development staff from Cooper…

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