By Frank Esposito, Plastics News Staff
Pittsfield, Massachusetts-GE Advanced Materials-the newly formed General Electric unit that encompasses GE Plastics and GE Silicones-has decided not to exhibit at K 2004, the plastics industry’s largest trade show.
GEAM spokesman Bob Hess confirmed the decision, but declined to offer details. A report by Plastics Information Europe said GE Plastics plans to shift marketing efforts to direct consumer contact, including training programs, seminars and applied research.
GE Plastics is one of the world’s largest makers of polycarbonate, ABS and other specialty resins.