Goodyear launches first tyres in new ‘Assurance’ brand

From R&PN

ORLANDO, Fla. (Feb. 5)–Goodyear is launching two tires under a new Assurance line designed to fit the mid-level and luxury passenger tire segments and will spend more than $50 million in a new advertising campaign to promote the new products.

The all-season Assurance line, available in ComforTred luxury and TripleTred mid-level versions, will replace the firm’s Aquatred 3 line later this year, the company said.

Aimed at luxury cars such as the Lincoln Continental and Acura CL, the ComforTred tire features a layer of…

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