Michelin investing €200m in Canadian tire plants

Bridgewater, Nova Scotia – Group Michelin is investing CAD$300 million (€204 million) in its Canadian operations to accelerate sustainable mobility and improve its environmental footprint.

The investment will see the installation of new technologies and equipment in Michelin's three Nova Scotia production facilities, the French group announced 14 March.

The units manufacture tires for the electric vehicles (EV) segment, larger-rim size tires for passenger and light truck vehicles, and commercial truck tires.

In addition, the investment will see the electrification of parts of the manufacturing process in order to reduce carbon emissions at the facilities.

The multi-year programme includes the CAD$140-million expansion of Michelin's Bridgewater plant, which will add more than 70 new positions.

Operational since 1973, the facility manufactures passenger car and light truck tires and is rated at 60 kilotonnes per annum.

With the project, the French group is showing its commitment to cleaner mobility, according to Alexis Garcin, president and CEO of Michelin North America.

Michelin will "continue to add capacity... to support the transition to EVs and to energy efficient freight transportation,” stated Garcin.