Kumho tyres to use scent to attract women buyers
Akron, Ohio -- Kumho is to launch an 'Aroma Tyre' in the US. The company's ECSTA DX is claimed to be, "the “fruition†of more than a year's worth of research and development to deliver an alluring aroma tyre that replaces the normal “black rubber†smell with heat-resistant oils in the scent of lavender, and in later versions, neroli (orange) or jasmine."
According to Rick Brennan, Brand Director for KUMHO, the tyre is targeted at female consumers who drive such sedans as the Honda Accord, Toyota Camry, Subaru Outback, Chrysler Sebring and Ford Taurus. Kumho claims this is a world first.
This is an external link and should open in a new window. ERJ is not responsible for the content of external sites.
Press release from Kumho US
Kumho obviates need for scented tree air fresheners with new tires
AutoBlog (US)
(country)
This article is only available to subscribers - subscribe today
Subscribe for unlimited access. A subscription to European Rubber Journal includes:
- Every issue of European Rubber Journal (6 issues) including Special Reports & Maps.
- Unlimited access to ERJ articles online
- Daily email newsletter – the latest news direct to your inbox
- Access to the ERJ online archive