Rocktron sets up franchise operation

ERJ staff report (DS)

Bristol, UK -- Innovative fly ash processor, Rocktron International, has set up a new business model based on franchising. The first franchisee is an un-named partner in the UK. A spokeswoman said, "the franchisee is very excited to be the first in the UK, but does not want its name publicised."

Following the launch of RockTron's fly ash beneficiation technology in the UK and the construction of its first full scale plant, RockTron said it has experienced strong demand for its products and technology from around the world. In response, RockTron has launched RockTron Asia two years ahead of schedule and developed a new, more versatile partnership franchising business model, which allows RockTron and its partners to develop into multiple international markets simultaneously, without compromising existing agreements or future opportunities.

Following the negotiation of their first UK franchise, RockTron International will formally launch RockTron Asia at the new international IGEM Conference in Kuala Lumpur 14-17 October 2010, which will be attended by a number of parties interested in negotiating new franchises for several Asian countries. RockTron Asia is, effectively, a wholly-owned subsidiary of RockTron International Limited. RockTron Asia's focus will be the Asean region - Indonesia, Malaysia, the Philippines, Singapore and Thailand. This does not exclude franchises within Asian countries, indeed RockTron Asia will be a facilitator of this.

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Press release from Rocktron