Ski sponsorship forms centrepiece of Bridgestone Winter tyre campaign

ERJ staff report (DS)

Brussels - Bridgestone breaks a new advertising campaign in October, adding weight to the company's continued sponsorship of Audi FIS Alpine Ski World Cup events in Europe in support of the Bridgestone winter tyre range.

The integrated multimedia campaign will receive heavy TV, print and online support through a wide range of screen formats in France, Germany, Italy, Poland and Sweden, demonstrating how Bridgestone tyres keep “winter under control”. Tailor suited online campaigns, relevant set of print titles and remarkable sponsoring solutions will create an outstanding media surrounding for the TV airings.

“We aimed to demonstrate the benefit of Bridgestone winter tyres in a dramatic way, linked to our FIS Alpine Ski World Cup sponsoring and delivering on the Bridgestone corporate signature “Your Journey, Our Passion” says Pierre Brennecke, Corporate Advertising and Events, Bridgestone Europe.

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Press release from Bridgestone