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Tire Cologne organisers ‘satisfied’ with inaugural event

Cologne, Germany — The organizers of the Tire Cologne trade show are describing the inaugural event as a success despite the visitor count falling short of their expectations.

Tire Cologne, which ran 30 May through 2 June  at the Cologne Trade Fair, drew 16,000 visitors over the show’s four day-run, short of the expo organisers’ goal of 20,000.

Nonetheless, the organisers — the KoelnMesse G.m.b.H. and Bundes Reifen Verband — were satisfied with how the show turned out, saying the majority of the 533 exhibitors expressed satisfaction…

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