online-tire-shopping

US online automotive aftermarket small, but growing

Port Washington, New York — The share of automotive aftermarket business transacted online has doubled in the US in the past three years, market research firm NPD Group Inc. contends, although at 14% penetration it ranks among the lowest industry sectors tracked.

“E-commerce is the hottest topic in the aftermarket today, and the most frequent thing I get asked about,” said Nathan Shipley, executive director and automotive industry analyst of NPD Group.

“Looking forward over the next three to five years, I expect its penetration to grow…

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