bridgestone-ellen-macarthur-circular economy

Bridgestone joins circular economy programme

Tokyo – Bridgestone Corp. has joined the Ellen MacArthur Foundation’s Circular Economy 100 (CE100) programme, to become the first Japanese firm to join the initiatives.

The programme is based on the principles of designing out waste and pollution, keeping products and materials in use, and regenerating natural systems.

Bridgestone announced 26 April that it aimed to learn, build capacity, network and collaborate with other corporations, governments and academia through joining the initiative.

A circular economy, Bridgestone went on to say is “underpinned” by a transition to renewable energy…

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