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Alliance Tire to raise OTR tire prices in North America

Wakefield, Massachusetts – Rising raw materials costs are driving the latest price increases by Alliance Tire Americas Inc., set to take effect 1 May.

ATA, the North American sales and marketing arm of the Alliance Tire Group, a subsidiary of Yokohama Rubber Co. Ltd., said prices will rise by 6%

This increase comes little more than one year after the company raised OTR and commercial tire prices by 8% in the US and Canada, citing raw materials costs as the reason for doing so.

The new price increases…

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