Pirelli pledges €250m investment in Latin America

Bahia, Brazil – Italian tire maker Pirelli & C SpA has unveiled plans to invest more than €250m in Latin America over the next three years.

Executive vice chairman and CEO Marco Tronchetti Provera announced the plan while visiting the company’s Feira de Santana production site, in Bahia.

Digital transformation, smart manufacture and ‘big data’ will be the focus of the spending to 2020, Pirelli said 22 March.

Targets also include modernisation of local production facilities and increasing the proportion of ‘high value’ production in the region to…

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