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High-value tires lead Pirelli growth plan for 2018

Milan, Italy – Pirelli & C. SpA aims to further increase sales of high-value tires, under a growth plan detailed in the company’s annual results presentation.

The document, issued 26 Feb, builds on Pirelli’s relaunch, last year, as a premium passenger car tire supplier after separating its industrial tire business into Prometeon Group.

pirelli-growth-2017-annual reportUnder the latest plans, the company’s Latin America operation is to cut ‘standard’ tire production and convert to making ‘high-value’ products, including increased SUV…

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