zc-rubber-chairman-shen

New ZC branch to target European OE tire market

Frankfurt, Germany — China’s biggest tire manufacturer Zhongce Rubber (ZC Rubber) has set sights on the European OE market and established a new branch Zhongce Europe GmbH (ZC Europe) to increase its presence in the region.

In a 6 Sept statement, the company said the Frankfurt office would adopt a “local mentality” and enhance its services in the European region with a view to increasing market-share.

ZC, which is mostly known through its brands Westlake and Goodride in Europe, said it would increase services locally, particularly in…

To read more,please login or register below.

Register
This is the first step to more free
content, user offers, subscriptions
and more.
Login
Log in here using the Email Address
and Password you signed up with