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Why-change attitudes block road to ‘tire industry 4.0’

Based on article published in July/Aug issue of European Rubber Journal

The successful adoption of automation technologies in the tire manufacturing industry will require new attitudes among people at every level – from shopfloor to boardroom.

This was a recurring message from this year’s Future Tire Conference in Cologne, where keynote speaker Shibu George, head of automation and electronics at Apollo Tyres, said “the biggest barrier is the willingness to change in existing plants.

“People say they have been doing things the same way for the…

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