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Pirelli outlines “value generating” programmes

Milan, Italy – Pirelli & C. SpA has launched a series of “value generating” programmes for the medium term which will include a brand-change project at Aeolus. Both tire making companies are owned by ChemChina.

In its first quarter statement released end of May, the Italian tire maker said one of the measures to add value was to convert Aeolus capacity into Pirelli brand production and expedite the development of the business in China.

In response to an ERJ query, the Milan-based tire maker said the brand…

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