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Study indicates OE brand loyalty near 37%

Costa Mesa, California – Vehicle owners’ loyalty to their OE tire brands is running at about 37%, according to the latest J.D. Power OE Tire Customer Satisfaction Study, which is essentially unchanged from 2014 when the research company last measured loyalty.

According to J.D. Power, the loyalty percentage is based on responses from 29,622 owners of 2015 and 2016 model-year vehicles who were surveyed from October through December 2016.

To determine the loyalty, J.D. Power asked the owners which brand they chose when…

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