Michelin-deforestation-sustainability-NR-rubber-plantation

Michelin to develop CSR web platform for natural rubber

Montpellier, France – Michelin has chosen agricultural industry software company SMAG to help it accelerate and digitise its CSR policy with regards to natural rubber supply-chain.

The Montpellier-based company will develop a web platform for Michelin to collect CSR indicators directly linked to the production of natural rubber.

In a 10 Jan statement, the French tire maker said it is investing more in digital technology to develop “new sustainable development strategy and social responsibility”.

“With nearly six million small-scale growers in the natural rubber world, the impact of…

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