Pirelli ‘pit stop challenge’ scores a hit at Kwik-Fit conference

ERJ staff report (BC)

Burton upon Trent, UK – A Pirelli-equipped Williams Formula One car was a popular attraction at this year’s Kwik-Fit UK annual conference. More than 1000 employees of automotive parts, repair and replacement specialist played a “pit stop challenge” simulation game to win Pirelli F1 merchandise and clothing.

Roger Griggs, communications director at Kwik-Fit, said: “With a very packed schedule, our exhibitor partners have to work hard to grab people’s attention. Pirelli’s F1 simulator provided great interest and entertainment throughout the day and certainly…

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