ERJ staff report (BC)
Akron, Ohio – Goodyear has unveiled the Goodyear KnowHow App, a B2B application that offers product information targeted toward tire retailers for tire selection and sales processes, reports Tire Business.
“It’s a complete selling tool that puts evergreen information at the retailer’s fingertips, giving them an advantage by quickly and accurately presenting the needed product information for their own use or to prospective tire buyers,” said Quinnie Lane, co-marketing planner for Goodyear.
Features of the KnowHow App include:
• product information, including tire images,…