Cooper Tire Europe targets young men

ERJ staff report (BC)

Melksham, UK – Cooper Tire Europe has overhauled its marketing strategy for the territory, looking to increase brand awareness among the 18 to 35-year-old male demographic.

Cooper says it is already acknowledged as “one of the world’s top 4×4 tire makers”, but is launching a sales and marketing strategy for its ultra-high performance (UHP) car ranges in Europe, including a European consumer advertising campaign using the men’s lifestyle magazine FHM.

The plan will complement Cooper’s existing presence in European motorsport, also a crucial “hook”…

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