2014 theme announced for Michelin ‘Challenge Design’

ERJ staff report (BC)

Detroit – The theme for the 2014 Michelin Challenge Design (MCD) competition will be “Driven/Undriven”.

Entrants are asked to explore “the human connection to a vehicle and address the potential of autonomous motoring, as it opens new possibilities in automotive design.”

They will design a vehicle of the future with capabilities and features to engage drivers both in an “Undriven” autonomous mode and a “Driven” driver-controlled mode.

John Moloney, vice president of original equipment marketing, Michelin North and South America, said: “The strength of the…

To read more,please login or register below.

Register
This is the first step to more free
content, user offers, subscriptions
and more.
Login
Log in here using the Email Address
and Password you signed up with