Nitto Tire aims to double sales with Latin America expansion

ERJ staff report (TB)

By Dave Zielasko, Tire Business

Las Vegas, US – Nitto Tire USA Inc., in the midst of a drive to double the brand’s sales to $1 billion by 2016, is expanding into Latin America, in part because of the exposure the company has gained there through Facebook, where it recently surpassed 2.5 million fans worldwide.

While Nitto has invested no money in the region and has not distributed its tires there, it discovered it has a following in Latin…

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