Pirelli in Rosneft deal to sell tires in Russia

ERJ staff report (BC)

Milan – Italy’s Pirelli said on 20 December that it had signed a deal with Rosneft that will allow it to market and sell its tires at Rosneft’s gasoline station chain in Russia, reports Antonella Ciancio for Reuters.

The two groups will collaborate on advertising and marketing campaigns with a focus on the 2014 Winter Olympic Games to be held in Sochi, Russia, Pirelli said.

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