ERJ staff report (BC)
Hoffmann Estates, Illinois – One of America’s best known tire brands is returning to the market.
Sears Automotive, a business unit of Sears Holdings Co., has relaunched the Roadhandler tire brand after a 12-year hiatus.
The company began selling the Roadhandler Touring by Hankook – the first of three Roadhandler-branded models to be offered – on 23 November, the day following US Thanksgiving, traditionally Sears Automotive’s strongest selling day. The introduction was what executives called a “soft launch.”
The tire, produced in South Korea by…