Michelin to double global retail scope

ERJ staff report (TB)

Ladoux, France — Michelin Group is planning to more than double its retail presence worldwide to 5,000-plus Euromaster- and TyrePlus-brand franchised stores by 2017, including 120 Tyre Plus stores in Mexico and 500 in South America.

Michelin disclosed its ambition during an annual Investor Day gathering at the firm’s research and development center in Ladoux.

The plan involves Michelin’s Euromaster – active throughout Western Europe – and TyrePlus – active in Eastern Europe, Asia, Africa/Middle East and Latin/South America – franchise concepts, according to…

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