Japanese replacement tyre customers most satisfied with Michelin

ERJ staff report (LMH)

Tokyo – Michelin ranks highest for customer satisfaction in the compact and passenger car replacement tyre markets, while satisfaction with fuel efficient tyres appears to have plateaued, according to the results of JD Power’s 2012 Japan Replacement Tyre Customer Satisfaction Index Study.

The study, now in its fourth year, examines market trends and measures customer satisfaction with replacement tyres (excluding winter tyres). Overall customer satisfaction with replacement tyres is based on four factors: handling/traction; ride/quietness; durability/reliability; and appearance. Overall…

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