ERJ staff report (DS)
London – ERJ is organising a conference in Brussels in October on the implications of consumer tire labelling for the tire industry – manufacturers, suppliers and marketers.
The Tire Label Legislation & Marketing Conference takes place on 3-4 October 2012 in Brussels, just a few weeks before labelling becomes mandatory in the EU and in Korea.
Experience with non-mandatory labels in Japan and Korea has shown that consumers react very strongly to the information on tire labels. As a result, the labels can…