Hungarian tyre buyers focus on price, not brand- report

ERJ staff report (DS)

Budapest — The majority of tyre buyers in Hungary care more about price than brand name or image, according to a study by online price comparison site, Árukereso.hu

A report in the InfoGyo website says that an analysis of over 2 million visits to the website found that 77 percent focussed on price as the main purchasing decision-maker

Among the top brands searched for, Michelin and Continental came top, ut Kormoran, in third position, beat Goodyear into fourth slot. Bridgestone and Pirelli trailed…

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