ERJ staff report (DS)
Hanover, Germany — Only around 18 percent of Spanish drivers are prepared to consider buying tyres through an online portal. This compares with figures of up to 80 percent in France, 40 percent in Germany and around 25 percent in Italy.
In 2009 around 16 percent of Spanish tyre purchasers bought a tyre online.
Only about 2.3 percent of Spansih drivers, according to the survey carried out on behalf of Delticom, change to Winter tyres, with the remaining 97 percent keeping…