ERJ staff report (DS)
Mumbai, India — Ceat Ltd., an RPG Group company, has formally announced that it is acquiring the â€œCEATâ€ Brand from Pirelli & C. SpA for 9 million Euro (Rs 550 million).
Ceat Ltd. is currently the owner of the Ceat brand in 9 South Asian countries: India, Sri Lanka, Bangladesh, Myanmar, Pakistan, Bhutan, Nepal, Afghanistan and Vietnam. Pirelli is the owner of the Ceat Trademark in the rest of the world.
This acquisition will enable the company to export radial and cross-ply…