Conti sees new sub-budget segment in truck tyres

ERJ staff report (DS)

London — Continental’s UK unit said the market for commercial vehicle tyres moved downmarket in 2009, but it expects to recover some ground in 2010.

In a presentation to journalists, the company said fleet operators had chosen to buy less expensive tyres as one way to deal with the severe market downturn during 2009. The company also added a new category to its market segmentation — sub-budget brands, which are largely imported fromAsia, said the company.

In the UK, the company said this…

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