Apollo appoints Vredestein’s Luyten as first CMO

ERJ staff report (DS)

Gurgaon, India — Apollo Tyres Ltd is setting up a new, global marketing structure under the leadership of Marc Luyten, who was previously Director, Marketing & Sales at Apollo Vredestein B V, based out of Enschede, Netherlands. Lutyen will take the title of chief Marketing Officer from 1 January and will operate from offices in Brussels.

The global marketing structure is a result of the integration between Apollo Tyres India and its two major purchases — Dunlop Tyres in South Africa in 2006,…

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