Pirelli launch incentive for changing tyres

ERJ staff report (RD)

Rome – Pirelli has announced a self-financed initiative for changing tyres. As part of the new programme, under the umbrella of the company’s 2009-2011 industrial plan, the company will pay a fuel contribution of up to Euro 60 for those who substitute old tyres with “green” Pirelli products, namely the Cinturato family of tyres, the company said 26 March.

This measure, the company said, aims to sustain demand at a difficult time for the economy and “stimulate the use of…

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