Cooper to stick to basics for recovery

ERJ staff report (TB)

Findlay, Ohio — Cooper Tire & Rubber Co. said it will continue to implement the key elements of a strategic plan released in February 2008 in order to put the company in a position to respond quickly to the market when it starts to recover in 2010.

In addition, Cooper will launch this spring new products in the economy and value segments of the market, according to CEO Roy Armes, addressing analysts in a recent conference call discussing the firm’s 2008 results. Cooper…

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