Ontario winter tyre laws boost Conti’s Canadian sales

ERJ staff report (TB)

Toronto, Canada — Continental Tire Canada Inc. doubled its sales last year based on increased business with independent dealers, mass retailers and car dealers, especially in Ontario.

Conti experienced growth both in the Continental and General brands, including “phenomenal” growth in winter tyres, where Conti is claiming a 10-percent market share, according to Andreas Gerstenberger, executive vice president, sales and marketing for Continental Tire North America Inc.

“Based on our strong OE heritage, the Canadian team was able to increase aftermarket presence in Canada…

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