Bridgestone gets closer to the customer with Model First Stop store

Zaventem, Belgium — Bridgestone Europe opened the first European First Stop Model Store” in Zaventem at the end of October. The significance of the move was demonstrated by the presence of Minekazu Fujimura, Chairman, CEO and President of Bridgestone Europe; and Günther Unterhauser, Senior Vice President Sales and Marketing at the ceremony.

Unterhauser said this was a very important step within Bridgestone’s European strategy: Sales to the end user are very important for Bridgestone as a manufacturer. It enables us to position ourselves close…

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